I just read this article, What Kylie Jenner Wearing A DUFF Shirt Means For Plus Size Women Everywhere – and loved it. I’m so glad there’s a consciousness that pushes self acceptance. What a world we’d live in, what a personalized experience of the world we live in if we all had true self acceptance, and self esteem. I don’t usually turn to Kylie Jenner for any kind of daily revelation, but there is something interesting about her playing the lesser and making us all question the levels of beauty, and how no matter who you are or what you look like, you could always be somebody’s DUFF.
There’s no telling when the term DUFF (acronymous for Designated Ugly Fat Friend) originated exactly, but it certainly reached a seemingly climactic moment in 2010 upon the release of Kody Keplinger’s novel The DUFF — a body positive book exploring the subjectivity of beauty and desire. And five years later, we’re seeing something of a resurgence of the word due to CBS’s February 20th release of the novel’s film adaptation starring the fabulous Mae Whitman. With Kylie’s newfound ownership of the term, well, my guess is it’s not going anywhere, anytime soon.